Already present in France and Normandy, Scandinavian brand JYSK has opened a new shop in Caudebec-Lès-Elbeuf.
Specialising in furnishings, the brand aims to be the go-to place for people looking for a new, warmer home. The shop offers quality products at competitive prices. What’s more, the shop is in a commercial area that promises to be dynamic and attractive for shoppers.
This new shop is part of the company’s strategy to expand in France.
Foreign investment in the retail sector is becoming an increasingly important part of the Normandy landscape. Starbucks France recently opened two cafés in Le Havre and last week announced the opening of its first café in Rouen. Many international brands have chosen Normandy, but why?
For two reasons:
– Firstly, Normandy offers a network of medium-sized towns with an attractive population density.
– And, secondly, it offers competitive logistics.
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