From June 28 to July 4, 2025, the Normandy Region led an economic mission to Japan as part of the Osaka World Expo (April–October 2025). Headed by Hervé Morin, President of the Normandy Region, the delegation visited Tokyo, Osaka, and Kyoto – at the heart of the Kansai region – with the objective of promoting Normandy’s know-how and strengthening economic ties between Normandy and Japan.
A Delegation of Norman Talent
In total, 16 Norman companies took part in the mission, most of them holding either the “Living Heritage Company” label (Entreprise du Patrimoine Vivant – EPV) or coming from the arts and crafts sector. Representing the region’s artisanal and industrial excellence, these businesses span a range of industries: textiles, agri-food, home decor, packaging, and cutlery.
Showcasing Normandy’s Outstanding Craftsmanship
Normandy is home to more than 60 EPV-labelled companies — true ambassadors of a living industrial and artisanal heritage that blends tradition with innovation. These companies are supported regionally by ARSEN (Association Régionale des Savoir-Faire d’Excellence Normands – the Regional Association for Normandy’s Exceptional Know-How), founded in 2017 with backing from the Region.
ARSEN brings together both established, renowned companies and promising young ventures, all united by unique skills often passed down through generations. Together, they represent over 4,000 jobs and €510 million in combined annual turnover (2024). A Strong Economic Partnership with Japan Japan is a key trading partner for Normandy. Here are some key figures: · €442 million in Norman exports to Japan in 2024 · €404 million in imports · A trade surplus of €38 million (+4.5%) · Normandy ranks as the 5th largest French region for exports to Japan This mission helped to strengthen existing partnerships, uncover new market opportunities, and promote Normandy as a region of excellence, capable of exporting its finest know-how across the global stage.
